Real Estate Mistakes For New Players to Avoid
Author: Marco D Benavidesbr
Source: ezinearticles.combr
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If you are going to be a new player in the real estate market, there are many pitfalls that you would want to avoid. You are going to be entering a world full of sometimes very intricate legal aspects. You should learn these intricate aspects of the real estate business before venturing into it. After all, you should be trying to avoid throwing away your hard earned money on mere speculation.
There are key mistakes that beginning real estate investors make and that you would want to avoid. One of the most common mistakes is purchasing a property at market value instead of trying to find deals on the market. If you do your homework, you are bound to find distressed properties at less than market value. As usual, it is going to take time, effort, hard work and dedication for you to find the deal that is going to make your investment worthwhile.
While you are trying to avoid paying market value for a property, also avoid speculation. You cannot buy the property, sit and wait for it to appreciate in value so that you can sell it at a profit. You can be part of the crowd and go along with what everyone else is doing and hope, or you can look for deals that are going to guarantee a quick return on your investment. If you are a real estate investor, the idea is to turn over the property as quickly as possible for a meaningful profit.
You also have to avoid getting emotionally involved with your investment property. This warning is given because it happens more often than you think. A person who spends a bunch of time, effort and hard work in finding just the right property can fall in love with the property. When your emotions become involved, you are bound to stop thinking about business. When this happens, you can end up paying too much for the property or getting stuck with a property that is going to be hard to move.
It is a fact that you can find many foreclosures and deep discounts in todays real estate market. If you are going to buy a property that is surrounded by many other foreclosed properties, it is going to pay off to investigate. You are going to want to know why there are so many foreclosed properties in that area. Is it near a high-crime area with little or no interest from both renters and buyers alike? Buying a that used to be worth $100,000 for $25,000 sounds like the bargain of the century, but do not let your speculative nature get the best of you. You want to ask yourself why you can buy the property at that price and whether anyone else is going to want to pay more than that for this particular property.
Pay attention to what real experts and real estate professionals have to say about the area where you are planning to make your investment. One of the worst mistakes that you can make is not paying attention to experts and professionals and trying to do everything on your own. If you are not familiar with the real estate industry in general and your market in particular, you are bound to make a mistake that can cost you dearly.
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ADVANCED ACCESS Announces Agreement With Real Estate Business Resources, Inc. (REBR)
Author: Anonymousbr
Source: free-articlesbr
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(Anaheim, CA ?? Sept. 9, 2003) ?? ADVANCED ACCESS and the Real Estate Business Resource, Inc., (REBR), a wholly-owned subsidiary of the Kansas Association of REALTORS?? (KAR), today announced an agreement that establishes ADVANCED ACCESS as the preferred provider of Website services including its popular Classic Package??? Website and its IntelliC@rds Internet marketing program to over 8,000 members of KAR.
ADVANCED ACCESS is an industry leader in Web design, hosting and Internet marketing for real estate professionals, and currently serves over 20,000 clients nationwide including real estate salespeople, brokerages, MLS associations, and mortgage brokers.
REBR was formed in January 2000, and provides a focused edge for KAR to be a player in the new real estate industry. REBR provides an identifiable, credible and branded partner for real estate professionals to interact with, and also provides them valuable resources to meet todays new challenges in the industry and changing marketplace. Simply stated, REBR is about identifying and providing solutions that address the challenges faced by todays real estate community that are cost-effective, easily employed and empower the professional.
???We are very excited about working with a quality partner such as ADVANCED ACCESS. We chose ADVANCED ACCESS after performing extensive market research for Website services for our customers. ADVANCED ACCESS brings the perfect combination of cutting edge professional tools that deliver leads to real estate professionals,?? stated Karen France, Vice President of Broker Services for REBR.
???This marks quite a milestone for ADVANCED ACCESS, and this agreement with Real Estate Business Resources, provides us with a wonderful and exciting opportunity to form a partnership with a group of REALTORS?? who truly understand the importance of providing innovative business solutions to its members,?? stated Kristina Morrison, CEO of ADVANCED ACCESS. Morrison continued, ??????we are pleased to be chosen for this program, and we look forward to a long and mutually prosperous relationships with this group of real estate professionals.??
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ADVANCED ACCESS Announces Partnership With REBR
ABOUT Real Estate Business Resources, Inc. (REBR)
Real Estate Business Resources, Inc. (REBR) is a wholly owned subsidiary of the Kansas Association of REALTORS??. REBR provides a focused edge for the Association to be a player in the new real estate industry. REBR provides an identifiable, credible and branded partner for real estate professionals to interact with as they navigate the REALTOR?? road ahead.
When the Kansas Association of REALTORS?? Board of Directors created REBR, a new door opened for the Association and the real estate community it serves. In the wake of internal and external forces that influence and change marketplace traditions, consumer expectations and ongoing profitability, the vision for a business-centric entity focused on customized and specialized industry applications became a reality.
ABOUT Kansas Association of Realtors?? (KAR)
The Kansas Association of Realtors?? has been the voice of Kansas real estate for the past 82-years, and provides programs, services, continuing education, research and legislative representation to its members of approximately 8,000 real estate professionals.
ABOUT ADVANCED ACCESS
ADVANCED ACCESS is an industry leader in Web site development; Web hosting, email marketing and Internet marketing for real estate professionals. Serving the real estate industry since 1985, the firm currently works with more than 20,000 clients nationwide including real estate salespeople, brokerages, MLS associations, and mortgage brokers. The company is well known for its popular Classic Package??? Website, a comprehensive resource with more than 900 pages of information for the consumer. Another unique feature is its IntelliC@rds??? program, a powerful and systematic email marketing program with professionally written messages including high impact graphics and state-of-the-art designs. An innovative, constantly evolving product line and a solid commitment to customer satisfaction sets ADVANCED ACCESS apart from its competition.
Family owned and operated and internally funded, ADVANCED ACCESS is a profitable organization with rapid and steady growth over the past five years. Headquartered in Anaheim, California, ADVANCED ACCESS is located at 8101 E. Kaiser Boulevard, Suite #300. The firm occupies the top floor of a commercial building with approximately 140 employees servicing over 20,000 clients nationwide, and can be reached by calling (714) 685-5120 (Toll-Free at 1-888-902-4653) or by visiting their Web site at www.advancedaccess.com
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Real Estate Marketing: Why Image Advertising on the Internet (or Anywhere Else) Stinks.
Author: Jason Leister
Source: articleage.com
So what is "image advertising?"
Have you ever seen a commercial on TV for a hotel chain where the commercial is
nothing but a beach scene filled with sounds of crashing waves? That's what you
see for the first 20 seconds. Then at the end, the name of the hotel chain fades in
the lower right hand corner of your screen before the commercial ends.
That's image advertising. It's what Madison avenue agencies are paid big bucks to
create.
In the real estate marketing world, image advertising takes on a slightly different
form.
Have you ever seen an ad like this? Here's the content:
Mr. Joe Realtor, Your Choice for ALL Your Real Estate Needs
Somewhere in the ad is a picture of Mr. Joe Realtor and then his company logo and
contact information.
That's it. That's the ad.
What's the problem with it?
It's expensive.
It's boring (one of the worst marketing sins you can make).
It makes you look just like everyone else.
It totally ignores your market (by not talking about them).
It doesn't work (by work I mean generate a ton of leads).
This type of real estate marketing rarely offers something unique, rarely mentions a
benefit, is virtually untrackable, and is usually completely centered on the greatness
of the advertiser and not on solving the problems of the advertiser's prospect.
The good part for you is that the vast majority of real estate professionals out there
are throwing money hand-over-fist at this type of stuff... and then explaining away
the lack of results by saying that advertising doesn't work.
It's happening on the internet and it's happening all over print advertising.
What's the alternative?
Fuel your real estate marketing with
direct response advertising.
It works offline and it works really well online.
For advertising to be considered "direct response," a couple things have to be true:
there must be an offer
there must be a reason to respond immediately
the ad must be trackable (by using a code or special phone number or website
address)
the only thing that matters is results
In direct response advertising, the buzzword "branding" is a not a goal. A RESPONSE
is the goal.
By being able to track every ad you produce, you can make sure that your
advertising is profitable. After all, it is supposed to make you money.
Here's how it should work:
For every $1 dollar you send out in ads you should get some multiple of that back
as sales.
One of the best examples of direct response advertising is all of the "junk" mail you
throw out everyday.
Have you ever wondered why companies pay so much money to send you all of this
mail? The glossy envelopes... the "Respond by July 27 to get your free prize."
envelope teasers...
They send it because it works. It makes them money.
It may not be too flashy - there probably won't be any cute taglines on it and some
real estate professionals might even call it "unprofessional."
But one of the main points in being a successful marketer on the internet (and
beyond) is realizing that YOUR vote about the ad doesn't count.
Results are all that matter. And your prospect is the only one that determines those
results.
In a nutshell, direct response advertising is akin to putting the sales pitch you would
deliver to a prospect face-to-face, on paper or on your website. It's called
salesmanship in print and if it helps you sell more real estate or get more listings,
do you really care what others think?
You can use direct response advertising everywhere online: on your website, in
Google Adwords, in your email campaigns, your autoresponders... everywhere.
So take some time to start opening your junk mail... It's a free education coming
right to your door and it will help your real estate marketing online and offline.
Jason Leister, the Real Estate Technology Guru (tm), is owner of Computer Super
Guy, LLC, a Chicago-based technology firm that helps real estate professionals
profit with technology.
Visit the
Real Estate Technology Guru
to subscribe to our free monthly eZine, ProfIT, and receive a FREE copy of
our special report "The Truth About Real Estate Websites and Search Engine
Optimization."